Larry Adams

Chief Executive Officer, Founder – XSTEREOTYPE / LVA / BLKFAM.tv

Larry Adams is a powerhouse digital marketing, content and media veteran. Larry is the former SVP and head of digital strategy for AT&T and WarnerMedia, where he helped design and develop HBO Max and launched DIRECTV NOW. Before that, as Vimeo’s head of marketing, he doubled the company's revenue, taking it from a niche site for independent filmmakers to a subscription-based service. More recently, he served as Sr. Advisor for the Bloomberg 2020 presidential campaign. In 2022, he founded XStereotype, the world’s first inclusion OS, named Adweek’s 2023 AI Innovation of the Year and one of Fast Company’s Most Innovative Companies of 2024 – with clients including P&G, Johnson & Johnson, AmEx, Mastercard, Chipotle, Bob Evans, Fanduel, 3M, Group Black and more.