John Elkington

Founder of Volans and chief pollinator. A true pioneer and foundational figure in the global sustainability movement, John brings over 50 years of experience as a strategic advisor to businesses across the world. 

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Known as the creator of the "Triple Bottom Line" concept—People, Planet, and Profit—John’s visionary approach has become a fundamental part of business strategy worldwide. He has been at the forefront of movements such as the Global Reporting Initiative, Dow Jones Sustainability Indexes, and B Lab UK, and continues to guide sustainability conversations globally. 

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John has addressed over 1,000 conferences around the world and was a faculty member of the World Economic Forum from 2002-2008. He is the author or co-author of 21 books including the best-selling Green Consumer Guide and the recently published “Tickling Sharks”.

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